Our guiding principles:

Always put creators & collectors at the center.
Give everyone access.
For humans connection is power.
Pushing boundaries is our goal.

We believe in integrity & transparency over currency. We are driven by the dynamic equilibrium of innovation and diligence. We are building thoughtful systems that bring real-world ideas into the digital universe. We are searching for meaningful results, potent partnerships, and collaborations.

This is the space where creators are heard, and where collectors are seen.

We invite artists, builders, and thinkers in the room to create sustained value through the open sharing of ideas and diversity of thought.

Roor is built by participants who bring their work, time, or capital. We are bridging the gap between creators and collectors, and between physical and digital products.

Roor is organized in a decentralized manner with the goal of amplifying opportunity and access for all participants.

Define the “rules” to build as we want to build. Magnify individuals’ work, brand, and capital to return value to them and the collective.

01 LISTEN AND LEARN
Listen to custom sneaker artists. build our foundation and direction on open-source web3 ideals to solve many of the issues facing artists in the web2 environment.

02 CUSTOM SNEAKERS
Access to custom one-of-a-kind sneaker pieces created by some of the world’s greatest sneaker artists.

03 UTILIZE OUR MICRO-FACTORY
Sorry. Got to keep this one close to the vest for now.

04 THE CAMPUS
A portion of all Roor sales supports the growth and advancement of The Campus (a custom sneaker school in cities throughout the US). Roor provides 5 underwritten seats for artists to learn the art and process.

05 SHOW UP AND SHOW OUT
Roor will have an ongoing presence at sneaker, NFT, and cultural events. We love to throw parties, workshops, and connect.

06 ADDING TO THE COLLECTIVE
Roor seeks to continually add artists, builders, and thinkers. We grind to promote and support these new Roor members and find ways to increase the value retention for each artist’s creation.

07 PROFESSIONAL SPORTS BRANDS
Shepherd like-minded sports brands into the collective.

08 FASHION
Artist-led creation of ROOR original and partnered apparel releases and distribution.

09 COLLABORATIONS
Leverage the growing collective and web3 ideals to create value and opportunity for the collective and those who want to get down with Roor.

10 CONTINUE LISTENING TO THE COLLECTIVE
The collective and the changing world will tell us where to go.

PRESALE
The Origin Series Drop

PERMISSIVE IP DEVELOPMENT
(a modern space requires modern IP)

HANG TAG DROP
Release ROOR collective membership NFT. This NFT represents the key for all collective participants.

CUSTOM SNEAKER IRL-DIGITAL BRIDGE
Create digital versions of our custom pieces. build 3D, animated NFT for each custom piece.

PFB DROP
Profile background drop to showcase your brand.

SPECIAL EDITION HANG TAG?
Collect a full set of the origin series to earn a special edition hangtag.

PHYSICAL HANG TAG

CUSTOM SNEAKER IRL-DIGITAL BRIDGE
Explore and create various digital media types of each custom piece. For use in various meta environments. Explore ways to grow each artist’s IP in these emerging digital worlds.

Let us know how you want to build…

Ownership and control over your personal identity, brand, and uniqueness
Content hub, IP factory
Decentralized agency for top talent
Web3 ambassador to grow the space in a meaningful way
Wearables, haptics, biometrics, IoT connection, AR/VR compatibility/interoperability
Dynamic NFTs and smart contracts, AI integration
Project incubation and development
Network of creatives working to positively impact the world through continually adding talent, assets, and supporters.
IRL impact and real-world connections

© ROOR 2022. All rights reserved.